The Beacon‘s Board of Directors has voted to update its logo.

The Andover Beacon logo has featured some of our favorite hometown landmarks since 2004: a covered bridge, the Stone Chapel, Potter Place Station, Maxwell Savage, Town Hall, and East Andover Grange. For centuries, these markers have helped shape our community through the eyes of our residents, creating a special place out of this geographical space. Most prominently, though, drawn by only three curvy lines, Kearsarge Mountain cradles us.

As The Beacon adapts and grows, our new logo hopes to reinforce our geographical affections, while allowing other communities to assimilate to our publication. In 2024, The Beacon and the new Board of Directors aim to expand further into our surrounding communities, gathering articles and content from areas like New London, Salisbury, and Wilmot. With this, we hope to earn advertisers to help our fiscal strength and longevity.

When asked, community members consistently respond that they regard our surrounding mountains as our region’s defining landmarks. Our new logo symbolically represents three peaks — Kearsarge Mountain, Ragged Mountain, and Mount Sunapee. There are also two “Beacons.” One is literally seen sitting atop our fanciful version of Kearsarge. The second is mid-rise and beaming, our world’s continuous beacon of hope and all that is good: the sun.

We hope you enjoy the new look, and don’t forget that although The Beacon is exploring growth, Andover will always be our home!